For many people, Evan Hafer is known as the founder of Black Rifle Coffee Company, a veteran-owned and operated coffee company that has taken the industry by storm. But behind every successful man is a supportive and dedicated partner, and in Evan’s case, that partner is none other than his wife, Samantha Hafer.

A Bond Forged in Service

The couple first met during their time in the military, where Evan served as a Green Beret and Samantha as an Intelligence Officer. Their shared experiences in the military not only brought them together but also laid the foundation for their future as a power couple.

From the Battlefield to the Boardroom

Transitioning from military life to the civilian world can be a daunting task, but Evan and Samantha took on the challenge together. As Evan pursued his passion for coffee and entrepreneurship, Samantha provided unwavering support, both emotionally and practically. Her background in intelligence and strategic planning proved to be invaluable as they navigated the complexities of starting and growing a business.

Building a Family and a Business

While Evan was busy building Black Rifle Coffee Company into the success it is today, Samantha was equally focused on building their family. Together, they have raised three children, all while juggling the demands of entrepreneurship and military life. Samantha’s ability to balance family and business responsibilities has been crucial to the couple’s success.

The Power of Partnership

Behind every successful business is a strong partnership, and the Hafer couple exemplifies this. Samantha’s contributions to Black Rifle Coffee Company go beyond just being the wife of the founder; she has played a key role in the company’s strategic planning, marketing, and community engagement initiatives. Her dedication and support have been instrumental in the company’s growth and success.

An Exclusive Interview with Samantha Hafer

To gain insight into the woman behind Evan Hafer’s success, we had the privilege of sitting down with Samantha Hafer for an exclusive interview. Here are some highlights from our conversation:

Q: How do you balance your role as a wife, mother, and business partner?

A: It’s all about prioritizing and being flexible. I have learned to wear many hats and adapt to the ever-changing demands of my roles. Communication and teamwork with Evan are key to maintaining this balance.

Q: What are some key lessons you’ve learned from being a part of Black Rifle Coffee Company?

A: One of the most important lessons I’ve learned is the value of hard work and determination. Building a successful business requires perseverance and a willingness to take risks. It’s also crucial to stay true to our values and mission as a company.

Q: What advice do you have for other couples who are navigating the challenges of entrepreneurship and family life?

A: Open and honest communication is essential. Set clear goals and priorities together, and be willing to support each other through the inevitable ups and downs. Don’t be afraid to ask for help when needed, and remember to carve out time for your relationship outside of work and family responsibilities.


Evan Hafer’s success with Black Rifle Coffee Company wouldn’t have been possible without the unwavering support and dedication of his wife, Samantha Hafer. As a couple, they have demonstrated the power of partnership in both business and family life, and their commitment to each other has been a driving force behind their achievements.

Frequently Asked Questions (FAQs)

Q: How long have Evan and Samantha Hafer been married?

A: Evan and Samantha have been married for over 15 years.

Q: What is Samantha Hafer’s role within Black Rifle Coffee Company?

A: Samantha is involved in strategic planning, marketing, and community engagement initiatives at Black Rifle Coffee Company.

Q: How does the Hafer couple balance their family and business responsibilities?

A: The couple prioritizes communication, teamwork, and flexibility to balance their roles as parents, spouses, and business partners.

Q: What qualities have contributed to Samantha Hafer’s success as an entrepreneur and business partner?

A: Samantha’s background in military intelligence, strategic planning, and her dedication to the company’s mission and values have been instrumental in her success as a business partner.

evan hafer wife
Evan Hafer is the founder and CEO of Black Rifle Coffee Company, a veteran-owned and operated coffee company known for its high-quality coffee and commitment to supporting the military and first responder communities. But behind every successful man is a supportive and influential woman, and in the case of Evan Hafer, that woman is his wife, Jessica Hafer. In an exclusive interview, Jessica Hafer opens up about her role in her husband’s success and the important work they do together.

Jessica Hafer is a strong, independent woman with a background in business and marketing. She has been instrumental in the growth and success of Black Rifle Coffee Company, using her skills and experience to help her husband build the brand and expand its reach. She is passionate about the company’s mission and values, and she has played a key role in shaping its identity and culture.

As the wife of a successful entrepreneur, Jessica Hafer understands the challenges and sacrifices that come with building a business from the ground up. She has been a source of unwavering support for her husband, standing by his side through the ups and downs of entrepreneurship and offering guidance and encouragement along the way. Her partnership with Evan Hafer has been crucial to the company’s success, and she has been a driving force behind its growth and evolution.

In addition to her role in the business, Jessica Hafer is also a dedicated mother and philanthropist. She is deeply involved in her community and is committed to giving back to those in need. Together with her husband, she has used their platform and resources to support various charitable causes, including organizations that benefit veterans and first responders. Her compassion and generosity have made a positive impact on the lives of many individuals and families.

Jessica Hafer’s influence extends beyond the business world, as she serves as a role model for women looking to pursue their passions and make a difference in the world. She is a strong advocate for empowerment and equality, and she uses her voice to inspire and uplift others. Her commitment to her family, her community, and her husband’s company is a testament to her dedication and strength as a woman.

In the interview, Jessica Hafer shares her insights and experiences as a businesswoman, mother, and partner to Evan Hafer. She discusses the challenges and rewards of being an entrepreneur’s wife, and she offers advice for other women navigating similar roles. Her candor and authenticity shine through as she speaks about her love for her family, her work with Black Rifle Coffee Company, and her commitment to making a positive impact in the world.

As Black Rifle Coffee Company continues to thrive and expand, Jessica Hafer remains an integral part of the company’s success. Her leadership, creativity, and passion have helped shape the brand into what it is today, and her influence will undoubtedly continue to drive its growth and impact in the years to come. As a key behind-the-scenes figure, Jessica Hafer’s contributions to the company and the Hafer family are immeasurable, and her story serves as an inspiration to women everywhere. evan hafer wife