Which Google Tools To Use To Boost Its Natural Referencing?

When it comes to positioning your website on search engines, we are generally talking about being present on Google.

Indeed, although there are other search engines, positioning on Google is in a way a compulsory step since it holds 90% of the market share in this area. If you want to boost your natural referencing, you must therefore take care to implement “Google-friendly” web marketing practices.

One of the other solutions is also to use the tools provided by the search engine itself to improve the visibility of websites.

Here is a list of Google tools you can use to improve the SEO of your website.

Google My Business: for local SEO

???? Natural referencing should not make you neglect local referencing

This practice consists of positioning a website in the results pages of engines that correspond to maps, names, or physical addresses of companies and/or businesses.

When we know that the requests of Internet users are increasingly localized (in particular by means of the geolocation inherent in mobile research), it is obvious that a company which wishes to be visible online must also implement a referencing strategy. Local.

This is what the Google My Business tool offers.

This is a free service, with which you can manage and develop your visibility at the local level.

Aimed at physical establishments that welcome daily visitors and businesses that have a catchment area, Google My Business also allows you to appear on Google Maps.

In other words, having a Google My Business listing helps optimize your positioning on local search results.

In addition, this tool also gives you access to other features such as the analysis of user behavior in relation to your listing, for example. This feature allows you to adjust your marketing actions.

Given its practicality, it is not surprising that certain natural referencing specialists such as Joselin Lardier qualify Google My Business as being “an essential tool in a local referencing strategy”.

Google Search Console: to monitor Google robots

Google Search Console is undoubtedly the most used Google tool for optimizing the SEO of a website.

It offers the advantage of being freeSince the redesign of its interface in 2017, its handling is accessible to everyone and not just to webmasters.

This Google tool allows you to more precisely find out about the frequency with which indexing robots visit your website. Depending on the result, you can then plan future corrective actions and improve your SEO for boost your business with the best SEO agency.

You can also use Google Search Console as:

  • a tool to check if the search engine indeed controls your content,
  • know the most frequent queries in the search,
  • detect the most used keywords to find your site,
  • know the number of URLs of your site indexed by Google,
  • Identify site and URL errors, including security issues.

Note that this is only a non-exhaustive list of the possibilities offered by this tool.

Google AMP: for mobile friendly

A web page optimized for SEO must have provided a format allowing navigation on mobile.

This is one of the criteria required by Google to be well positioned. With this in mind, you can therefore use Google AMP.

It is a free solution offered by Google which is intended to give faster mobile browsing to websites. Google does not impose this format.

However, it must be admitted that a site in AMP format will necessarily benefit from better natural referencing. It will be more easily visible, will generate more clicks, and will load very quickly.

However, still according to digital performance consultant Joselin Lardier:

Psst! These Keyword Opportunities Are Sitting Right Under Your Nose

Google AMP makes it possible to design more “mobile-friendly” web pages (…) contributes positively to the natural referencing of the latter. But that’s not the only factor that can help you get your page prominent on the top SERPs. You also need to use SEO techniques.

Google Analytics: to analyze website traffic

Google Analytics is also one of the essential tools when it comes to improving your SEO.

Its role is to fully analyze the traffic of your website. The data obtained will make it possible to make improvements in the referencing strategy more generally.

Google Analytics provides information on:

  •  the number of visits obtained on your website,
  •  the number of pages visited by Internet users,
  •  the queries that were used to lead to your site,
  •  the origin of the visitors,
  •  the duration of each user’s visit,
  •  Bounce rate, etc.

Note that Google Analytics is also free.

Google Ads: to better identify keywords

Google Ads is a keyword planner designed to analyze search engine terms.

It can help you when searching for new keywords that match your business. Indeed: it also makes it possible to see the relevance and the search volume of the terms used of seo for fitness.

In addition to helping you determine keywords, this planner can also be used to proceed with the creation and indexing of keyword lists. But also the selection of relevant budgets and auctions for paid search campaigns, as well as the observation of the history of statistics.

This data will be useful for you to refine your Ads campaigns.

Google Page Speed

This tool is accessible for those who have a certain level in web development.

It is used to improve the performance of the website.

And insofar as these influence the positioning on the search engine: it can be considered as an SEO improvement tool as well.

By using Google Page Speed, you have an overview of the elements to improve on the website. The improvement proposals will be classified in order of priority in order to allow you to better prioritize the corrective actions.

Google Lighthouse

Google Lighthouse is a free software that measures the quality of web pages.

????It should be noted that it can be used on any page and on any site: public or requiring authentication.

Google Lighthouse checks the performance, accessibility and optimization of your web pages.

Do you want to integrate Google tools into your SEO strategy? We can accompany you!