Despite being in the limelight for years, email strategies need to be updated with changing times. For our very own business success, we need to redefine our email marketing strategies and help them from suffocating beneath a pile of tweets and status updates. In the dawn of the coronavirus pandemic, where we are changing the way we do business, we should also start innovating in this medium and take email marketing transformation to a whole new level.
To clearly define an email marketing strategy, you need to put in a lot of hard work that will help this medium to stay alive. You will need to kick-start your email marketing strategy by walking on some efficient, relatable steps to undertake a successful route.
So, before just starting with email marketing strategies, let’s check some of the effective ones that can genuinely redefine and revamp your marketing platform in these times of uncertainty.
Build Trust through Relevant information
To engage your target customers’ full attention in the best way, you need to use this preferred communication channel in a personalized way. As most customers prefer relevant segments, you need to use analytics to build customers’ trust through data-driven targeting. This strategy may help you receive insanely high engagement levels as customers may receive only those emails that interest them. Go for their previous data or their content search preference and then strategize appropriately to send only their required information that is relevant to them.
Plan your campaigns with a Clear Content Strategy
In times of uncertainty, plan to enable distinctive email marketing strategies to help you reach the right people with the least effort. Despite highly customizable content, give preference to the subject line as it is one of the highlights of your email. Try different approaches like using your brand name if you want to be creative and transparent. Create responsive CTAs that are easy to navigate and that can be easily linked back to you.
Build Loyalty by Putting Customer Interest into Preference
Talking about loyalty, the email you curate needs to contribute enormous value to your customer’s life and bring assurance and stability to any uncertain situation. You need to develop innovative responses as part of your email marketing strategies and reward your customers for their loyalty. Make sure your strategies are flexible enough to adapt during tough times and repurpose to lead them to innovation.
Adjust Your Message
To redefine your email marketing strategy, take proper steps to design your email message. For example, tone-deaf messages, as this will be helpful to get maximum success rate. You can also take the help of an email marketing firm that can help you target your loyal customers. So, be that source of information that your subscribers will find extremely useful, and this will ultimately redefine your email marketing success.
Email monetization is a great way to insert advertisements from companies that are not associated with your products directly but very well complement your products. Your email newsletters could drive an increase in revenue as it works when any one of your subscribers clicks on that ad and buys their products, and as a networker, you too get paid. This type of email strategy to monetize your newsletters with ads can give you a flow of income and build relationships that can bring more success to your business in the long term.
Designing engaging, responsive emails
For a unified user experience, ensure that your design is with many engaging graphics and designs that lend a visual appeal to your reader. By creating such unique responsive emails, you can set the right balance between images and text. Additionally, the colours you choose will influence your customer’s feelings, so choose those elements that suit your specific context. Identifying and using these strategies, you can present a unified, seamless experience that doesn’t impact the visibility of the text and reinforce your brand value.
We hope that you are now ready to start sending your email campaigns using this email marketing strategy. These tips can help you to better communicate with your audience. With an effective email marketing strategy, you can create additional revenue streams and function mostly automatedly, saving your company time and energy. Don’t be afraid to test what works best for you and what your consumers will appreciate to give them the best personal experience. This approach enables your firm to build a long-term connection between business and client/customer and creates a huge opportunity to engage, acquire, and retain new customers. So, why not establish your interaction with these innovative strategies to skyrocket your conversion and seamlessly increase brand awareness.
Chris Donald is the Director of InboxArmy, a Professional email marketing agency that specializes in providing email marketing services from production to deployment. He has worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government bodies in all facets of their email marketing services and email campaign management programs for almost 2 decades. Chris’s success track record covers building email programs at competitive email marketing pricing and using data-driven strategies to turn around under-performing accounts.