Search Engine Optimization or SEO is today’s most essential and most effective online marketing strategy. Both small and large scale businesses use it. SEO can enhance your business website’s online visibility significantly, especially on SERPS. It attracts people who are looking or searching for a particular product or services that are similar to yours.
So whether you’re running a new business or you belong to a big company, having a basic knowledge of this strategy is a must right before you delve into your online marketing strategies. For most starting entrepreneurs, consulting aSerpSpace Audits is very common.
Their services are often extremely useful since they help your business grow more potential and earn more profit. However, it is also crucial that you equip yourself with basic knowledge of how to create a strong SEO campaign.
Keywords are the most vital element of every successful online marketing strategies using SEO. Moreover, understanding the right keyword that suits your business product or services is the key to having more people visit your website.
However, your keyword doesn’t have to be too long or too short, but it has to be bold. It should represent your business and brand, and it should be unique. The thing with keywords is that short ones are too competitive; therefore, it is recommended to have your keywords between two to five words. It will lessen the search result and thus decreasing competition in the search engine results page (SERP).
Furthermore, keyword research will help you identify how people use the search engines to look for products or services related to your brand. And then try to incorporate these keywords into your website’s contents. By doing this, search engines such as Google will most likely find your website relevant and places it in the top list of SERPs. Below are the tools you can use to help you with your keyword research:
- Answer the Public
- Google Adwords Keyword Planner
- SEO Book Keyword Suggestion Tool
Backlinks are the queen of SEO. A lot of SEO experts highly recommend that more backlinks you have the better. However, you need to highly consider that quality backlinks are a lot better over quantity. What you can do is create a useful and attractive website that will attract people and their interest. It is also wise to get in touch with influential blogs and websites that are related to your field. Try to collaborate with them on how you can help each other by getting a backlink from their website and vice versa.
Guest Blogger Outreach. Another way of effective link building is through guest blogging. It is a process of contacting blog owners and ask them if they can publish your article on their website that contains a link that redirects to your site.
Influencer Outreach. Similar to the approach mentioned above, you also contact blog owners and ask if they can publish your article on their website. Ask them if they can recommend your product or services to their loyal audience. However, these blog owners are rather famous and expert in their niche and have a vast number of followers.
Broken-link building approach. To use this method, download and install the chrome plugin app called ‘Check my Links.’ And once installed, you can use this app to look for broken-links in a particular blog site that is related to your niche. Try to contact the blog owner of the website where you have found a broken link. Politely ask him or her to replace the broken link with a link that redirects to your site.
Backlinks are the queen, but the content will always be king when it comes to SEO. It is an essential element if you want your website to get ranked in SERPs. When creating content, make sure that it is related to your product or services. Make sure it is informative and helpful to the readers. We highly recommend putting informative facts, and never fabricate information as it could get your company lots of bad reviews.
How to write Quality Content?
Know your Audience. We highly recommend knowing your target customer first before you create your content. Know what sparks their interest so you can understand how to get their attention. If you know who your target audience is, you can effectively create content that addresses their needs and answers their questions. Also, use the content to educate them about your business product and services.
Product images are a significant component of online marketing. You have to remember that the first thing viewers will notice in the picture. If they find it presentable and attractive then, it could lead to their curiosity for your products. Do not go for filters; they are a thing of the past already. It is recommended to edit to get the right frame, but you should always make the picture realistic and as natural as possible.
Social Media Presence
The most influential platform to advertise your business these days is through different social media websites. If you want to gain more customers, it is best to create a robust online presence on various sites such as Facebook, Instagram, Twitter, and Pinterest. Take time to prepare your page since it could attract or disappoint potential clients. Keep your accounts active and make sure to give them fascinating photos and stories regularly.
If you want your SEO campaign to become successful locally, consider hiring SerpSpace Audits for the quality of your NAP citations. SerpSpace Audits will make sure that your NAP (stands for Name, Address, Phone Number) is consistent across all your citations. A quality citation can boost your local SEO ranking. Most search engines such as Google search your business information on the web and check if that information is correct and trustworthy.
To become successful in your SEO campaign, you need a lot of patience and hard work. Don’t forget to use these five essential elements to help you achieve your goal to become on top of SERP. These will help you become successful in your online marketing campaign.